Often we think we are telling our story well…but in reality, we aren’t. This video beautifully illustrates the need to engage the hearts and imaginations of our audience with words that touch hearts and compel them to act.
A couple of things to notice:
What the man wrote was true. It was factual. It was direct. And it was easily ignored.
He believed people would help based solely on his need. And some did. However, once his need intruded into their personal reality, nearly every person walking by chose to give.
His approach was self-focused. The woman’s drew people in by being community-focused. The beautiful day was something they were all experiencing, and out of that common experience, they made room to care for the old man.
Things to consider as you tell your organization’s story…